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Probably The Most Critical Component
Probably the most critical component to the success or failure of a for sale by owner is the asking price. It must be high enough so the seller doesn’t do all the work for nothing, yet pricing too high will make it hard to generate interest in the property. Many realtors will perform a comparative market analysis even though they are not going to be listing the home for sale. They do this because they feel the seller may let the realtor represent them on the purchase of the seller’s next home. The cma can prove very valuable in helping the seller determine a proper asking price.
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